Mother's Day is a week from Sunday and most children probably still have not bought their mother's a gift.
So that means you still have time to create your campaigns to target searchers looking to buy your goods and services on AdWords.
Google AdWords representative Zee gave advice on how best to organize your Google AdWords account. Zee said you should create a separate campaign for each occasion, this way the campaign you created can be used next year again.
She also posted this diagram demonstrating her thoughts:

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Forum discussion at Google AdWords Help.
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